Partner search and channel development

Japanese distribution channels are known to be difficult to navigate. Multiple layers inflate prices and create unnecessary costs, without delivering the expected outcomes in terms of sales. Because Japanese business relations are based on mutual understand and trust, appropriate partners are difficult to find in the first place without professional assistance. For this reason, many companies struggle to get their product out there, underperform, or exit Japan altogether.

At OPTI, we understand the difficulties inbound companies face when navigating a new business environment. The potential value of successful partnerships is similarly apparent to us. Using our extensive network, we will identify distributors and/or partners for your business, taking all the necessary steps to increase your chances of a working relationship and channel coverage in Japan.    

The first stage is identifying partners who align with your business goals and strategy. Next, we will conduct a pre-screening process and narrow down our selection to the most qualified candidates. The next step is arranging meetings between you and prospective associates and using our cross-cultural understanding to outline the value of your product, your intentions, and give them the chance to state their own. Once a meeting has been arranged, we give you a detailed briefing on Japanese business culture, providing translation/interpretation services where necessary, and stay with you until a deal is finalised.